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Job Seekers

Preparing for a formal job interview is no different than that of a simple sales process. Those of you in sales should be familiar with the origination of a sale; however, not all realize the steps taken in the earliest stages. Those steps are generally recognized as being within the Marketing side of the process.

 
Marketing consists of:

Branding (the Nike swoosh is branding, name recognition is branding),
Strategic Concepts such as planning, research, forecasting, and
Positioning

Each of these functions are very important related to a successful sale, and when approached correctly, will aid greatly in a successful interview. Your first impression only happens once, so be prepared.
 


 
Marketing

Branding
How you are presented. Your look. What are you going to wear? You can never go wrong with navy blue. Black is too formal. Grey too muted. Have a fresh hair cut, if applicable. For men, a fresh shave or facial hair trimming is always a good idea. Too much perfume or cologne may interfere with what you are trying to accomplish. Bring copies of “collateral”. Your resume is the first item most hiring authorities will see. Be sure it is presentable and contains the necessary information to get the attention of the hiring authority. Technology today was intended to assist in key word, or catch phrase recognition, and this is true. However, who knows what information is correct?

Items often overlooked and commonly not included are: a true objective, why– is there a marriage requiring relocation? Proven industry related accomplishments - You successfully managed the re-design of the Golden Gate Bridge and managed the project with a slip rate of less that 2%, allowing for a cost Savings of $10 Million. (Organizations hire or retain employees who either make them money, or save them money (preferably both), Where do you rank amongst your peers, True earnings, culture and/or environmental preferences.

Strategic Concepts
Research where you are in your career versus those in the same demographic. Use accomplishments, education, certifications and market comparable compensation as guides as a measurement, along with your current or most recent employer and where they are versus where you may be interviewing. With the new firm, do research on where they are in their market, where they’ve been and where they are going. Can they get you to your next step or the step after that (Positioning) in your career in the most efficient manner.

Positioning
Be at the right place at the right time. Take those actions (additional education, certification, work tasks, etc… and become “positioned” to take advantage of that next great step. Timing is everything, be able to make the move when it presents itself. Be “positioned” to interview.
 


 
How you start the meeting

Be on time. Ten minutes early is a great benchmark. Realize that if this is your first meeting, you will start your greeting with the hiring authority with general cordialities. As early as possible following general greeting, I recommend that you, the candidate take control by saying the following:
"I’ve been presented your opportunity, by my recruiter, and I came away immediately impressed. I've done some research on your opportunity, your firm and visited your firm’s web site, and quite frankly, my impression has grown significantly. Can you tell me more specifically about the position and your expectations of me in the role?"

This approach is intended to allow you, the visitor in someone else’s environment, to relax at the beginning of the interview. Let’s face it, nervous energy will affect anyone in that situation.
If handled correctly, the hiring manager will go over the position and the firm in more detail, allowing the candidate to become more familiar with the environment. This also allows the candidate to confirm the position’s requirements and to get to know the hiring manger’s approach and to a certain degree personality. The candidate should at this point, sit back, and pay attention to the hiring manager’s approach.

Quite a bit of detail can come out of this. When available use "matching/mirroring" techniques, paying attention to the speech pattern of the hiring authority. This can give you tremendous insight. And, in some cases, all the answers to the test. Once the hiring manger has completed the explanation of the position, the candidate should at that point is match their resume/qualifications to the hiring manager’s expectations. Remember, the candidate, if at the interview, should recognize that they are a close match, or they would not be at the interview.
 


 
How to handle the $ question

More than likely you will not discuss compensation over the phone. However, if is discussed it should be uniform as is if at a face to face interview. If it is discussed pay attention to how they ask the question.
  • If they ask how much you currently earn, tell the truth and be prepared to provide documented proof, such as a most recent pay stub, or a End of Year earnings statement, like a W-2.
  • If they ask an open ended question to measure what you want to make be careful on your answer. Most of the time it is not intended to corner you; however, it can if you are not careful. Examples of how this is asked are: "What will it take...?", “How much will you need...? Or "What are your salary requirements?" This is normally intended to get a specific hard number, such as $50,000.00. Do not give a hard number as a reply. Simply reply in your own words: "I know that in your position you have a budget for this role. I am not familiar yet with how your budget will address this position as it relates to compensation. I can tell you that my current base is ____, I w-2'd _____, I'm sure if I'm the right person for this position, you'll give me a fair offer".

This type of reply is intended to keep the talks going and not tie you into a fixed number. A stated Salary requirement at this point will be difficult to get away from later. More needs to be learned about the culture, environment, job responsibilities, etc…

 


 
How to leave the meeting

Do the "Colombo"
As the meeting ends and formalities are again exchanged (“Thank you for coming in…, etc…) pause and turn to the hiring authority, and say: "I appreciate the time that you have spent with me, and I hope you have learned that I am quite impressed with your organization, I only have one more question... Do you see any reason why I would not be a great fit with your firm?"

This is intended to discover any objections to your background to date, wherein you should address them directly and immediately.

If they answer in fact they are impressed and feel you are a great fit, then close them for the next step. "Excellent! When do I start?" (At a face interview) "When do you suggest we meet?" Or "how would you suggest we go forward?" (At a phone interview).

The difference between those who interview and those who get an offer is - asking for the job. As you know, the level of enthusiasm you display for being a part of their team will work toward your elevated perceived value.
 

Submit your resume here. Please include current and past salary, desired position(s), and Geographic preference.

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